Party Newspapers And News Affinity Study

Nowadays, persisting the theory of People Oriented"and enhancing the news affinity is the clear requirements of CPC Central Committee. As a truly original, scientific, and modern core conception, the essence of the news affinity must be conveyed out through the News media. As the observer and mouthpiece of party and the people,as the main channel of information and main front of public opinion, as the leader of Chinese newspaper media, Party newspaper should pay more attention to fulfill News affinity.,This paper defines the news affinity from four aspects:the news content, the news writing, the news language, and the news presentation. This dissertation propose three missing performance of our Party newspaper, they are programmable report template, stereotyped news language and serious newspaper face. And also explore three main reasons, namely, institutional fetters, long-standing concept, personnel quality. At last this thesis combine the reform initiatives of the "People's Daily" in July 2009 and January 2010, to strengthen the Party newspaper news affinity from the system, concept innovation, content selection, services improvement, journalists re-education and other aspects.