Reported Net Interactive Analysis

Negroponte said in a book "Digital Life" that digital future will go beyond everybody's forecasting, and human beings will be more and more digitized one generation after another. Under such background, journalism will also change much which connects with people's daily life immediately. Digitization is the most important causing of journalism's development and changes, which is also the reason why the paper medium is faced with the terrible winter. Competition exists. But the result still relies on which tactics will the journalism choose to answer the question. The problem that the medium ought to solve is how the digital future of the media looks like tomorrow. Web-paper is the first answer of most of the newspapers.From 1997 till now domestic Web-paper came through three stages basically. Traditional press turned into digital press, as a professional transforms, made the traditional publishing occupy the key location of the competition among the media. The most obvious advantage of the press is content supplying.This paper will analyze the main process of the press' "touching web", report the living environment of the press in the world under digital background and discuss the domestic press corp.'s experience and lessons. In the same time, the case analysis of the Henan Daily Publishing Corp. will show us a representative ensample. Thereout, this paper will give some viewpoint and forecast to the digital development of the domestic tradition medium which is still in the ascendant. I hope it will be a contribution to the prosperous publishing medium.