The Study On Development Strategy And Implementation Approaches Of Digital Newspaper Industry

Technology revolution is the important driver of progress and it always brings motivation to media with challenge simultaneously.Digital technology revolution is beneficial for the development potential of newspaper industry,but it also results in difficulties and threats like domino that spread to the world in which some newspapers have to be closed or undersold persistently.In this context,the newspaper industry realizes the advantage of digital technology gradually,so they take some steps to promote the digital transition of newspaper industry.Regrettably,they only promote digital transition in a link or some steps.This remedy action of minor details can’t resolve the real problem. Actually,the true effective measure is to proceed holistic strategic promotion that called digital newspaper industry.Digital newspaper industry isn’t the improvement of some links,but the ultimate form of the digital transition to newspaper industry.In addition,it’s the holistic strategic promotion of newspaper industry in industrial form and survival shape.This essay introduces the difficulties and threats that newspaper industry faces.After the background,it analyzes the digital transition of newspaper industry and it’s effects. Then,it presents digital newspaper industry and points out the connections and differences between them.With that,it analyzes the viewpoint with two typical cases-The Daily and The Huffington Post.At the same time,it unites theory with practice in China and analyzes two Chinese cases-The Paper and The Jiemian. At last,it points out some development strategy and implementation approaches to digital newspaper industry.This paper tries to find the connections and differences between digital transition of newspaper industry and digital newspaper industry.More importantly,it analyzes and summarizes the implementation approaches systematically,with which it hopes to provide newspaper industry with some ways of thinking and reference.