Since The Reform And Opening Up Of Television Entertainment Innovation

TV as the greatest myth of the 20th century, a well-known U.S. dissemination of Jurists Tony ? Schwartz likened it to "the second of God" and from its date of birth, by virtue of the characteristics of the media, quickly and entertainment Combined, produced a television entertainment programs, so that entertainment television has become one of the important function. In less than a century of development, television entertainment has swept the world, entertainment trend has intensified, not only is the search for joy and entertainment, and the release of the venting channel, but also become an important social phenomenon, extensive and profound impact on the People's lives.TV entertainment programs in China's development but also just a few decades, has made tremendous achievements in content and quantity has reached an unprecedented height, and to show the new features: the entertainment content from a purely performance development Emotional and personal experience of the show; entertainment from the main star to the general public; entertainment, interactive, participatory, depth and breadth are increasing; programme types are continuously enriched and development, in fact, these are the media constantly explore Innovation. But in this process there are also many problems: If plagiarism seriously, lack originality, style always carry favour of the public, the development so far, all the accumulated problems, has become China's TV entertainment sustained and healthy development of a stumbling block, in order to solve these problems , Access to new breakthroughs and development, innovation, as the only way out and choose.This article from the TV entertainment show the basic concept of writing, sort out the reform and opening up since China's TV entertainment programmes course of development, the development of the background and reasons for the then brand from the implementation of the strategy, innovative content, programming patterns, the performance of the innovative practices , The marketing mode detailed analysis of the four major areas since China's reform and opening up the TV entertainment show the road of innovation, an innovative analysis of the problems and challenges, concluded that the innovative development direction.