Study On The Popularization Of Financial Talk Show

With further development of the globalization,economy becomes more and more close to people, which goes into people's daily life and has been an inseparable part of it. Economy been developing and people been paying close attention to it, makes the media focus on the finance and economies field. So does TV. In such'hot economy" situation, from central to local, financial channels and programmes have springed up like mushrooms. Among so many financial programmes, financial talk show has gradually caught people's eyes with the professional topics and the communication advantages.However , the previous financial programmes has always taken the route of"specialization"and focused on the social elites as its main audiences. With its content and its form a certain distance from the common people, it has been too highbrow to be popular. In fact, the financial tropism of specialization and popularization has always been the focus of different parties, until the appearance of such modern financial talk show topics such as "Brainstorm"," Boss Town " and so on. Supported by the theory of audience-based, they are more and more popular with common people with the use of much entertainment element, present a trend of popularization.The popularization of financial talk show has taken entertaining as its main feature. the appearance and developing of such trend has changed people's consistent view on financial talk show, which has broken through the traditional thought for making the financial talk show to some extent, widen the financial programmes coverage area. However, though popularization has broken the old traditional model of financial talk show, it has also brought another trend of"overcorrect",showing the vulgar posture of catering for common people's taste blindly but ignoring the true essence of financial information. Then how shall we trate the entertaining of financial talk show? popularization? or specialization? And what's the underline of the Popularization entertaining? These are all this thesis should research.