The Research On The Pattern Transplantation And Cultural Origi Nality Of The Chinese TV Entertainment Programs From The Pers Pective Of "the Voice Of China"

After the boom of “Super Girl”in2005, Chinese TV Music Talent Show revealsa declining tendency. But since2012, The Voice of China rises and makes remarkableachievements. It attracts the audience’s attention from all walks of life and also getsthe affirmation from The State Administration for Radio, Film and TV which calls it“a good show caring for the reality and quality”.The show is introduced formally from the original “The Voice”in Dutch. It hasmade the appropriate adjustment according to the habits of Chinese audiences, andintegrated the elements of localization into it. Its success not only pours anencouraging force into Chinese pop music, but also brings universal experience andenlightenment to the other TV entertainment programs. But it is not our realdestination to introduce the overseas modes of TV programs. It can be used to learnforeign advanced program production mechanism in our country, and it is atransitional option in the form of innovation programs. It is our real goal tointroduce and realize the upgrade and reproduction of creative research, and toestablish development mechanism of original programs.So the purpose of the paper isto analyze the success of “The Voice of China” and do a research on the PatternTransplantation and Cultural Originality, which which will help us to develop a largenumber of new program contents and forms with independent intellectual propertyrights and gain the lasting competitive advantages.In this paper, the first part is the introduction, introducing the research contents,research significance, research methods, the studies at home and abroad, and definingthe relevant concepts. The second part began to enter the main body, generalizing thebackground of "The Voice of China", the current viewing, and its hot state. The thirdpart analyzes the reasons for the success of " The Voice of China ", including theprogram mode, operation mode, contents, the whole industry of the building chain,etc. The fourth part describes the status quo of current domestic TV entertainmentprograms that introducing overseas modes, and points out the shortages of this kindof situation, and summarizes the contradiction between the original culture and pattern transplantation of Chinese TV entertainment. The fifth part discusses whenChinese TV entertainment programs copy foreign mode, how to carry out theindependent innovation and establish a mechanism of original TV development at thesame time.