Survival, Development, Integration,

For a large number of migrant workers, Urbanization is a process of resocialization, Media image of migrant workers is urban culture and rural culture of the bond, True and accurate media image of the construction of migrant workers, For urban culture and rural culture to build bridges, aslo reduce barriers to the re-socialization for migrant workers. Since the reform and opening up, from 1978 to 1984, the migrant workers of "blind" the image of the urban living space the media has not been legal status in the presence of those images; In 1984, the Central Committee can be self rations to farmers working in urban areas, this is the first recognition of the central legal status of migrant workers; From 1984 to 2002 Central on the 2nd file on the proposed work set by leaders of the rural, migrant workers in this period show the whole life of the marginalized urban image; From 2002 to now, there a lot of media out of the early images of migrant workers to survive, to live the successful urban appearance, and the new image of the second generation of migrant workers there. The media device as a media company, which constructs the image of migrant workers is to some extent from the community to judge the value of this community and awareness is very important.This article discusses the core topic of research since 1978, "People's Daily" change the image of migrant workers to the mainstream of political and cultural ecology perspective projection of migrant workers under the media image of the changes reflect the specific context of the discourse of migrant workers sense of community building, thereby Media Portrayal of migrant workers are migrant workers or even cause a benign and effective policy guidance.Paper is divided into five parts. First, the trace origin of migrant workers, combined with movement of migrant workers since the reform and opening up policy changes, focused on the political perspective in the mainstream population living condition of migrant workers and migrant workers combing the Western media profile and image of the theoretical value of the research and practice significance. The second part of the content analysis, focusing on the collection from the "People's Daily" detailed description of the data, their categories and indicators for confirmation. The third part of the combination of content analysis results, the 30 years since reform and opening up, "People's Daily," the image of migrant workers flow into three stages of four times, three stage, "Survivor" phase, "developer" stage, "Financial entrants "stage, the four periods, namely, a permanent residence during the period employment of workers, industrial workers during the period of new people, and focus on the" three phase four times, "the image of migrant workers to do a detailed analysis and interpretation, and deep analysis flow of political and social motives. The fourth part, for the "People's Daily," Analysis of data on migrant workers in the process of image building and summarized biased and combines features of the times and the political ecology of biased source, and the introduction of appropriate case studies, further confirms studies. The fifth part, concluded, "People's Daily," the image of migrant workers in the clear to flow out of the process of social progress, and this reflects the Central Committee of Worker's care, concern and care. At the same time of "People's Daily," the process of constructing the image of the pros and cons, the media image of the migrant workers raised the value of construction principles and discourse-oriented, with a view to building for the media image of migrant workers provide a reference.