| It is both challenge and opportunity for the traditional urban-life weekly newspapers,as mobile phones,mobile TVS,tablet PCS and other kinds of communication media constantly emerging with IT rapid development.Although the emergence of new media have changed audiences reading habits,but in the long run,the diversion of newspaper readers and advertisers brought new solutions to present difficulties,which means traditional newspapers can get their new development by positively and deeply integrating with all kinds of new medias.In the new digital cyber circumstance,how the urban-life weekly newspapers survive in the new media wave and find balance between sources integration and interactive communication with new medias,maximizing the value and impact,are becoming the primary concern and confusion in the new media age.Based on the above,this paper will reveal those difficulties and relevant measures how urban-life weekly newspapers use new media platforms,by the study of”The First Life”.The paper will mainly sums up relevant solutions,the urban-life weekly newspapers should transform to omni-media,not only setting up official websites or translating contents to the internet,but also setting up user-centered development philosophy and fully meeting individualized requirements of the readers.Newspapers should find new creative development pattern according to different features of new medias.Therefore,urban-life weekly newspapers have to stay with their own strong points,and make good use of advantages of new medias,in order to preferably seize opportunity and meet challenge.In the new age,urban-life weekly newspapers should accelerate transformation by user-centering,content innovation and mode innovation.The research achievement in this paper provides some ideas for urban-life weekly newspapers,as how to realize transformation more efficiently,how to actively develop newspapers own advantages,and how to realize omni-media transformation,which has strong practical and theoretical significance. |
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