| Popular (Mass) culture is changing tremendously along with more supporting from developing modern technology, permeating good taste, reversing metaphysical burden from generation to generation, joining the individual experimental relaxing—arts and crafts, popular music, cartoon product, demotic film and television, various decorative fashion skill, and body colored pattern, even action art have filled with air, as institutional existing of mass culture. Moreover, mass media like television, theater, broadcasting, and network, as the foundation, stimulates the development of mass culture. Simultaneously mass culture traces public cultural consumer's Psychological Factors, feeds the consumption taste of public instinctively.With the trend of updating public taste, public media plays as a wind vane without a doubt—it describes the standards, instructs the taste, guides aesthetic conception, and recalibrates the mind. During the process, mass not just take a passive role and distance itself but to be a receiver, motivators and founder through interactiving and participating in it especially when media function becomes more powerful.The thesis tries to discuss the characteristics of domestic media and its influence on mass taste. |
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