A Meadia-Ecological-Enviornment Study On Prefectures' Party Organs In Xinjiang

The theory of Media Ecology presents a new angle to study media. This paper just takes advantage of this theory to make a survey of the media ecology environment of Xinjiang Prefectures'Party Organs.The prefectures'Party organs play a very important role in our country, but, with the media reform being intensified, they face a more serious situation: to accomplish the duty of publicizing and to rival other media to survive in the market. Xinjiang prefectures'Party organs are no exception.To solve this problem, the paper makes a survey of the economic environment in Xinjiang and those media ecological factors such as politics, economy, and culture. Besides, this paper, by the way of SWOT---an analysis method, presents a strategy for Xinjiang prefectures'Party organs.In the end, this paper sums up all the aspects of different factors and points out: to improve the media ecology environment in Xinjiang and to improve the comprehensive quality of the prefectures'Party organs are the basis of all. At the same time, many approaches are presented in this paper.