The New Media Gives A Research On The Value Of The Public

In the context of traditional,modern and even postmodern superposition,the media plays an important role in the whole society.With the arrival of the media society,new media technology permeates every corner of public life,and new media is becoming an important driving force for connecting life and making production.The new media,represented by WeChat,is becoming a simple social attribute to be upgraded to the "connector" of the public and the whole society,acting as the intermediary point and sink point connecting the various aspects of society.New media has spawned a new field of communication.Due to its huge network adsorption effect,more and more people are being held hostage to their shape-forming communication system.The booming new media technology has become an important driving factor in the evolution of public values.To some extent,it has given rise to new ways of communication and reconstructing public values.To a large extent,the new mode of communication upsets the value of traditional and traditional media.The new media is a "edge-breaking" process for the public's faith in values.On the one hand,new media is a comprehensive impact on the base of traditional values,on the other hand,through its huge media empowerment,shape the new value of faith,to give the public imagination and expectation.Based on the tutor team of "new media age social mentality series research" to visit guangzhou,hangzhou,nanchang,jiujiang,at,yingtan city survey data obtained as a new media sample source of value to give to the public.Using the medium of public life as the intervention point,the paper explores the space and path of the use of the new media through "emotional input" to the public value.Through to the city of guangzhou,nanchang,hangzhou and other six(city belongs to the country,integration of urban and rural areas,urban community and technical institutes,etc.)the field investigation to obtain first-hand questionnaire data a quantitative data analysis by SPSS software,supplemented by depth interview data for analysis,and depth of sorts out the influence of new media value given to the public.According to the study,under normal society,new media plays an important role in emotional connection and self-disclosure.When confronted with the infringement of their own interests,the public will be willing to voice and protect their rights through media channels.In the application of media in life,the trend of "instrumentalization" is obvious,and the cognitive change of media use and efficiency is deeply influenced by the change of value concept and personal cognition.In the questionnaire,depth interview,in order to "scenario generation into the" visit,self-efficacy of dependence based on media,media and media support on three indicators to analyze the value of new media to give,and combining the qualitative research medium logic,imagination,shape the triple step value.Public confidence in the medium of highly dependent and makes the media to the destruction of the human value impact energy or potential utility is increasingly being released,and with the value of social norms,moral and ethical form the interaction and conflict is more and more significant.Therefore,in the context of the new media era,it is necessary to try to establish a reasonable guidance mechanism for the problems existing in the value of the new media to the public.