| As the market competition is getting more and more severly, mobile communication company becomes aware of the importance of the customer-oriented management. They are beginning to establish management analysis systems not only to analysis and keep an eye on the market condition but also to manage customer relationship.Management analysis system based on the data from other subsystems of the business support system, constructs a database that is recognized all over the company. It uses OLAP technology and data mining technology to help the decision-makers to know the status quo and forecast the trend , classify market and customers to perform sales and customer relationship management effectively, evaluate the executive result objectively and accurately.This paper establishes a series of management analysis system. The most important function of this system is to assist the decision-makers from the mobile communication company to know the company status and to make effective bussiness strategy accordingly.This paper begins with the analyse of theories relevant to the management analysis system, including the present situation and the application of the system. Secondly, use OLAP technology and data mining technology to analyse the background data. Finally, gives a systemic introduction about the management analysis system, including ETL, Database, OLAP and data mining. And discusses the key subsystems detailedly.The mobile communication company will benefit from the research, as it helps with the analysis of the present market condition and the marketing strategy. The management of the company will be promoted as well. |
