| In recent years, "civil news" is one of the hottest specialized terms of news of TV circle of China national local TV station in run this kind of program competitively, regard it as direction of news reform, even a scholar thinks "civil news " is the third revolution of the China TV over the past ten years. Represented by "The Nanjing zero distance", all local TV station introduce successively "civil news" column received unprecedented welcome of audience, had created a series of rating miracles.After enters 21st century, the civil news become a whiff of news trends in the press of our country. As a kind of dissemination shape of news and making idea of news, it breaks the consistent government decree news reports form of Chinese TV news, and have rapidly capture the fluorescent screen of the regional TV news with the tendency of setting a prairie fire, have changed the TV fluorescent screen flooded by serious and stiff political meeting report, let the orientation of the TV news be shifted down, the lens has aimed at ordinary common people, have increased ordinary people's voice, behave after realizing the people's livelihood words right TV, and made very good spread result.Today's TV civil news has already been in conscious state of development, while serving as the ideology propagandist, already become the news growth point of profit in new program, even the revenue source of whole channel. The TV civil news, through constantly developing the paper quality media towards TV media, embryonic form of social news to civil news, and the background reason of the developing TV civil news are probed, refined one's own view. The TV civil news is regards TV, this kind of special modern electronic technology, as the means, in the masses of ways of reporting loved by all of people, from visual angle of the people's livelihood to concern of the state change livelihood, survives, lives of people. The content of the TV civil news concentrate on the news, information, news feature, in-depth reporting and news analysis while insisting "people-orientedness" and win with scene, the property of participation and closing. However, under media industry's fierce competition, with the constant promotion of theoretical research and practice, the development of the TV civil news has encountered the bottleneck phenomenon and are threaten by some potential crises, for example, the unclear goal localization, generalization of media functions and powers, content orientation bias, news express confusedly on the TV civil news at present. The TV civil news should break through the predicament, must be while summarizing the experience and lessons on one side, wading across the stream by feeling the way, and is advancing in exploring constantly. And droved on to the public news boldly, stressed the community responsibility and participation of public affairs consciousness of media and citizen, while making a leap forward to the public news, further type, trend towards popularization, elite again, suffused with emotion can become route TV civil news for further develop. Under the national theme of construction harmonious society, accelerated the TV civil news rising to public news, will play a role in promoting to building harmonious society. |
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