| The construction of socialism harmonious society not only needs systematic system restructuring, the mechanism to transform, the idea change, the theory innovation,but also the optimized disposition, development and conformity of Social resource.As the public platform of conformity social resource and coordinated social development , news media affects noticeably.In the process of continuous economical switch and development , social reforming and conformity in our country, the news media load bearing and complies with its intrinsic request, and is assimilated by this system frame which consummates day by day .In the process of returning rationality and news itself, China's news media experienced changes of unceasingly rebirth evolution.Under the flag of serveing for the reform and the economic development, the news media has found the breakthrough point for the social service, and carry on on the track of the social participation, society communicate, social integration, society watching, society unblocking and society supervises.These backgrounds constituted the basic bottom color of Chinese news media and the social cocurrent modernization development. Deepens along with the globalized degree and the expansion and deepening of China's omni-directional, deep level and width domain opening to the outside world, specially after joining WTO, the Chinese news media's trade and market attribute are enlarged unceasingly, the market fighting and competition intense day by day, the contradiction between the media's social efficiency and economic efficiency tends to be prominent, the media's position between the community responsibility and market competition's pulling force and the profit impulsion becomes complex day by day.Suddenlly "the media change in situation" becomes the urgent problem which both of the government and the news media deal with anxiously.At present, the construction of socialism harmonious society already became the common struggle direction for the entire social. How to complete the omni-directional, multiple perspectives reportage about the construction of socialism harmonious society,to build the good public opinion environment are the current tasks for our country's news media especially for the mainstream media.This article utilizes the method of case analysis, mainly has analyzed the media function, the request from the construction of harmonious society on media, the current problems of news media when displaying public function , and how did news media do its best in the construction of harmonious society. It is adviced that we should adopt the consummation of news legislation, the advancement of news media system and the mechanism innovation, the strengthens of the news on the humanities concern and many such kinds of measures, to promote media displaying the proper social function. |
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