The Small Post Is To Stir The Mass

As the strong requirements of the news to timeliness, the theory of news and communication should also ever-changing and update according to the news media status under the new situation. the continuous development of Network and technology web2.0 have a great impact on the news media practice and theory, especially the network source's sprout have a tremendous impact on the news and communication.With the blog,podcast,Wiki,and other technical features of the web2.0's development, For ordinary users of personal expression and communication of relevant information and public opinion more and more channels. Internet users continue to publish all kinds of information through these channels, These information have gradually become the news clues and be disseminated widely by the tradition news media. What is different from the Network News reprint the Traditional media'news mostly, the three major traditional media of newspapers, radio, television's many news peg originates from the network.——network source, which hold more share and proportion. What the typical cases happened in 2007 is: A woman named Xin Yanhua citizens the Shanxi"black brick kiln"event on the BBS of internet;"the catching a tiger web users"sends the placard to question that the picture of the Shanxi"southern Chinese tiger"authenticity promoted event's development; Edison Chen, "Yan Zhao door" to post the incident set off a round of even more turmoil in the country……BBS, Blog, Podcast from the Internet and other information released by the traditional media has increasingly become a source of news, the network source is occupying the quite important status in the news production and the communication. News communication source's this kind of change will cause the entire chain link's change inevitably, is should and is worth bringing to the attention. This article will mainly focus researching on the relations between the network source and the news communication, especially the relations between network source and tradition news media.The article had first confessed the background of the network source, and to be defined this new thing which emits to the news communication domain, has confessed the research goal and the significance as well as the research present situation. For image and scientifically explains the influence of network source on news communication, the author take "Chengdu Commercial Daily" as an example, investigate and analysis the present situation how media has used the network source. and confess the network source's classification, the characteristic and the standard of how a network source can become a news. The Article analyze how the network source to become news from three big aspects what contain Technical origin, social origin and market origin.Under the network source's impact, the production and communication process of News are both been affected. On the aspect of disseminator, carries on the communication by the original traditional media leadership words power to transform disseminates for all the people. On the aspect of public opinion,the Spiral's function is dispelled. On the aspect of agenda setting, the network source had the ability to set a agenda for the traditional media. And On the aspect of The gatekeeper in the news, also transforms traditional media gatekeeper into the web users and the traditional media"two levels of gatekeeper". Thus, the network source have tremendous influence to the society and the traditional media, which contain positive and negative. The traditional media must face up to the influence of the network source, make full use of its positive effects and guide of ease its negative effects. When facing to the network source, the traditional media can also develop one's ability to the full.