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The Comparison Of Communication Method Between Network Media Which Is Point-to-point And Traditional Media Which Is Minority-to-majority

Posted on:2008-01-10Degree:MasterType:Thesis
Country:ChinaCandidate:W W SunFull Text:PDF
GTID:2178360215956339Subject:Journalism
Abstract/Summary:PDF Full Text Request
The network media swift and violent group race development situation has initiated the social product way revolutionary transformation, and it urges the comparison to the network and the traditional media dissemination way. Overall, the network dissemination is in the point-to-point while the traditional media opposite .The dissemination way difference, has brought certain differences between the network and traditional media in news propaganda. From the difference in the two dissemination ways, this article mainly discusses these two dissemination ways' characteristics and the difference between them though the aspects involving the media manifestation, the media function, the biography the role, the biography relates and so on, as well as the different dissemination effects displayed as the differences between the stratification planes and the social stratification plane). Further it excavates the respective reasons why such two different dissemination ways are produced in terms of the technical and social factors .In the foundation of the full research to two media dissemination way and the dissemination effect, the article discusses differences in the news propaganda idea, the pattern and the effect between the two,and analyzes the respective fit and unfit qualities as well as proposes the corresponding countermeasure, expecting the socialism news propaganda can achieve the best effect by the two different dissemination ways.
Keywords/Search Tags:The network media, traditional media, dissemination way point-to-point, minority-to-majority, news propaganda
PDF Full Text Request
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