"super Girl" Audience Strategy

"Super Girl" in the Chinese television industry or even the whole media is a most high frequency word in the last three years. Today, the term doesn't just refer to the name of television program, but has also becomes a social phenomenon with widely concern and its effects are not limited to the scope of the film sector, and has been extended to wider areas of social life.The Interpretation of "Super Girl" has become a hot topic in the industry and the academic field . In short, there are two distinct antagonism evaluations: One is to consider it a classic creation and successful transformation of Chinese Civilians culture, the other is to denounce as a typical example meeting the vulgar interest of audience. THE two evaluations, whether recognition or criticism, both implicate the audience. Now the research perspectives of "Super Girl" are most focused on commercial marketing, cultural studies, and program production. The communication study is often from the entire communication process or from the perspective of communicators to study and research "Super Girl" phenomenon. This paper is trying to learn the audience theory in Mass Communication as a guide, through the analysis of "Super Girl" phenomenon to reveal the true content of the audience, and understand the needs of the contemporary Chinese audience, and sum up the successful experience of the television media's strategy for the audience, to do some contributions for the development of the mass media industry especially the television media.This paper is divided into five parts:The first part is mainly to card the audience theories, discuss the basic law of the development of the audience theories, and clarify the importance of the audience for China's TV media, in order to develop theoretical vision, and provide the ideological resources for the analysis of contemporary Chinese television audience's needs.Chapter II, which will use the theory of use and meet, innovatively expose how Super Girl's entertainment can satisfy the needs of the contemporary Chinese audiences. Chapter III supplements the concept of the media right to close to, to analyze how the mass of Super Girl to satisfy the needs of the contemporary Chinese audience. Chapter IV has adopted the concept of the right to speak, to explain that Super Girl's interactive successfully meets the contemporary Chinese audience's desire to discourse. Chapter V concludes the audience strategy of "Super Girls" to provide some experiences for the television media productions, at the same time ponder on the existing defects and the corresponding countermeasures, and other deep-seated issues .Finally, to think about the change trend of the audience in the future, and make forward-looking forecasts for the TV audience research.