"fan" Audience Research

Based on review of past Audience Research, the paper makes a preliminaryanalysis about the special audience of "fans" with the Super Girls (the show program)as the example.The first chapter reviews past research papers about audience, gives the object ofthis paper to study "fans."The second chapter on the analysis of "fans" on the basis of social background,recalled the process of their formation. Analyze the "fans" in the quantity and "fans"in the three forms.ChapterⅢfrom psychology, behavioral and sociological point of the "fans" ofthe audience make interpretation: "fans" in the process of the formation of theaudience, "projection" psychological and "Empathy" psychological played a very bigrole. and the formation of "fans" audience identification, a sense of admiration, nosense of distance and other psychological feelings; Audience appreciation of mediaproducts, act as their idols canvassing is a "use and satisfaction", is a consumer; Froma sociological perspective, "fans" have had some characteristics of the group.Chapter 4 analyzes the relationship between the "fans" and the media. It is nolonger the one-way impaction. As the Sponsor of the activities and the promotionalpart, the media impact the "fans". In return, the "fans" can also impact the mediathrough the Internet and other means of influence.The "fans" audience has had some kind of initiative. But there are still manynegative characteristics such as vicious competition, blindness, and easy to be used byothers and so on. ChapterⅤhas conducted this research, and gives several positivemeasures, including the media guide and media education.