Study On "Newspaper Reading Programme"of CCTV

Newspaper on TV at the beginning of2003in China "read newspaper every day" of Phoenix TV started as a starting point, now we have more than ten years of development history, and it is the product of Chinese TV media industrialization development. The birth of newspaper, on the one hand, is to develop a new form of TV news programs and enhance the depth and breadth of information; On the other hand, has changed the TV news program rigid serious impression in the past with the Colloquial used in a light-hearted way to convey information in the broadcast, trying to close the distance waiters and recipients."Newspaper Reading Programme" is currently the only Newspaper on TV of CCTV, and is also one of the most representative television newspaper column, its success is worthy of attention.Take "Newspaper Reading Programme" as the research object, by using content analysis and comparative study, starting on the part of the choreography broadcast assessment policy from journalism, communication science point of view were analyzed and explained. In terms of content, this paper analyzes the "Newspaper Reading Programme" positioning, reports and news angles selected topics topics;Formally,this paper analyzes the unique characteristics of the column layout broadcast ratings. After the study,the author found that "Newspaper Reading Programme" column has been able to succeed, the most critic a lis that it can spread a good grasp of the law.Meanwhile, the paper through a case study on the "Newspaper Reading Programme"and summarized the "read" surplus and contradictory"solution" inadequate and personalization between host and where the media is the present position of the newspaper columns by television two difficulties faced.Accordingly, this paper puts forward some suggestions that the diversity of information channels,unique information to select the angle, creating star presenters like.