The Study Of Newspaper-Reading-Program On TV Survival State In The Background Of Media Convergence

As a kind of the media in the form of the television program,Newspaper- reading-program on TV suffered the favor of the audience from an emergence. In the fight of media attention, Newspaper-reading-program on TV meets the status quo of modern people, the situation of information, and by means of information to personalize the choreography of the second reading. On the basis of the hosts'language and forms, the effects of information integration which made of Toto Vision, the brand construction of a specific period time, Newspaper-reading-program on TV in the construction of such structures. The form exploration and the content innovation, Newspaper-reading-program on TV enrich the information to audience in the same time provide a new idea and vision for the media consolidation and development. Such program played an active role to the integrating telecom, radio and TV, and Internet networks. Therefore, keeping the attention and discussions, exploring and observation earnestly, exerting strongpoint and avoiding shortcoming in the development course, for this, accelerating this sort of program more maturity.The article makes a clear picture on the existential state of Newspaper- reading-program on TV, in the perspective of communication. Aiming at the nowadays phenomena, it try to bring the counter measured suggestions to follow. Putting forward some comments and proposals for the Newspaper-reading-program on TV, this article attempt to create a positive space for the development and implementation of the media.