Zhuchaoyinfeng And Beats,

The rise of the economic special issue reflects glorious economy in 1990's in ourcountry. The new medium flow out continuously now, making the newspaper has tore-examine its own development. The economic special issue is given the new contentbeginning with the newspaper industry vehement competition, the rapid variety of themedium ecosystem. This text is exactly according to this, investigating plan andmanagement of economic special issue, investigating an economic special issue thefunction developed in the market of the newspaper.Creation and development which looked back an economic special issue first ofthis text chapter 1, carded on a define to the economic special issue new content, putforward the initial mission of economic special issue definitely is win benefit, then atchapter 2 introduced newspaper management face of new medium ecosystemenvironment. The one is a global newspaper advertisement management to keep onfalling simultaneously, the other is the function of an economic special issue isstrengthened simultaneously in the advertisement management of the newspaper.The economic special issue has to set up the core competencies of newspaper byplanning, molding the brand, so then can have a place in the vehement mediumcompetition. Chapter 3 inquiry how the economic special issue operate, introduces theposition of economic special issue in detail, the plan of economic special issueincluding contents plan and activity plan etc..Conduct managing newspaper from the newspaper management is a leaping ofunderstanding; also bring the development of economic special issue a new thinking.Chapter 4 introduces how to set up the core competencies of economic special issue,how mold the brand of economic special issue, the management of the economicspecial issue that is under new medium condition and the problem should be noticed.