Elderly Chinese Newspapers And Research

China has been went into aging-society now, as the requirements of living and healthy, the demanding of culture is the most important part of the work about the old. As the information base, the press of the old take indispensability part in fulfilling the culture's demanding of the world ,the of being respected.Our press of the old has obvious specialties and the marks of the time, retired leader is the most reader, distributing regionally, content homogenously, publishing in inner channel.etc. But there's some problems in our press of the old such as audience losing, competition increasing and management weakness so on.In the substance of the old press unadapting market, it is important to the old work of the 21th century that how to work on the old press. After researching the newspaper and magazine of the old, the author considers optimizing the orientation of audience, regressing the standard of the news, making characteristic news is appropriate way.