| In the era of mass communication marked by the rise of the popular press, the traditional model of information dissemination not only limit the public right to information dissemination, but also control of public information possession scale.After the emergence of the network, the public and media organizations began to share the same information channel. But professional media organisations still take advantage of their traditional reputation, expertise, financial advantages, and soon occupy the Superiority of internet communication. A large number of Internet users have to rely on the media access to information resources.Appearance of the blog has changed information control structure to distributed information dissemination-"the dissemination of all for all". Reciprocity , equality and individuality are essential characteristic of blog communication.Through the analysis of the background, history, current status, characteristics and trend of development, this article elucidates the revolutionary impact of blog to traditional media and news production methods. |
PDF Full Text Request