Analysis Of Characteristics Of Nanjing Daily Revision

Party newspaper has experienced great change, during the past upholding its leading function among the Party newspapers. However, from the 1990s, all kinds of Party newspaper in the China experienced decline. Then all kinds of Party newspaper began to reform in order to live. But their reform always can not success or make no progress.At this background , the reform of Nanjing Daily make considerably success. In this thesis, the author mainly study the reform of Nanjing Daily from the angle of sociology , media studies and marketing to explain the current Nanjing Daily. Finally, there are some results from this study. Party newspaper must preserve the Party's basic lines consistently. The reform of the Party newspaper should greatly reform, but also the outside situation of the reform should be easy. The propaganda of Party newspaper must relate to the public and try to make it more popular ,novel and attractive. Party newspaper must go to market and learn to easily face market.