Research On The Reading Of The Literary Supplement Of The University Newspaper

The university newspaper literary supplement as the research sample, the use ofstatistical data, interviews, questionnaire, the newspaper literary supplement of thereader’s reading, reading psychology, conducted a survey analysis, multi angle displaythe University Newspaper Literary Supplement reading of literary supplement.“Journal of Jishou University” Literary Supplement compared with other collegenewspaper literary supplement, have collective place already, have different points, itsoutstanding characteristic is reflected in the dissemination of culture function, news andliterature combined with good, keep pace with the times in the involvement of majorliterary issues on etc.. But the newspaper literary supplement readers compared to thegeneral reader, there is a high literary accomplishment, the pursuit of pure literature, thenewspaper literary supplement of close reading etc..The University Newspaper Literary Supplement differences exist between the pastand the present reading, in addition to changes of the times and the media environment,the psychology of readers and reading habits change is an important cause of thedifference. Differences in reading newspaper literary supplement readers, with aquestionnaire survey for Jishou University students do, find the college newspaperreaders are marginalized, fast-food, fragmentation, tired and other issues in reading, andfrom the media bias for catalyst habit, literature in the readers’ hearts to sacred, theliterary supplement the works of selective reading and further analyzes the causes of theproblem.From the readers of literature creation group, the low layer tends to shrink,newspaper circulation falling are analyzed in terms of Newspaper Literary Supplementreading transfer performance, discusses the countermeasures to improve the newspaperliterary supplement reading, this kind of literary supplement should be built under thenew media environment, the literature and art supplement brand docking, print and theInternet the newspaper literary supplement, further highlight the local characteristics,moderate beyond the reader’s horizon of expectations, to strengthen the interactionbetween readers and literary supplement.