Stick And Reform Of The Literary Supplement

Grown in the union place of literature and news, the Literary Supplement will be influenced by these two forces. On one hand, history of Supplement's development shows that the Literary Supplement has become the public communication carrier of the literature and culture from its birth, with the literary attribute. On the other hand, the Supplement is also influenced by the newspaper law and the media environment.It is given different connotations of different time with the social development, and this is its journalistic attribute."Hua Di" has a distinct literary attribute. Literary attribute is like the blood which soaks into each part of "Hua Di".It is embodied in the editing ideas, columns setting, content selection, layout and other aspects of "Hua Di"."Hua Di" has a good literary tradition.The older generation of "Hua Di"'s people like Qin Mu created a literary tradition which lasts to today.And that makes "Hua Di" become the most "elegant" Newspaper Supplement in Guangzhou,and makes it turn into a Newspaper Supplement brand in China.The news's attribute of "Hua Di" born out of the reform of the Yangcheng Evening News when it began to break the bound of Soviet "Pravda"'s Mode. The journalistic attribute of "Hua Di" is reflected in dynamic layout and the reality and criticism of the content."Hua Di" continues to deepen the understanding of the Literary Supplement in practice, proposes the notion of changing Literary Supplement to Cultural Supplement. The changes in understanding of the Literary Supplement gave birth to the transformation of the Supplement's production mechanism. The Literary Supplement needs to build a new interactive relationship of authors, editors and readers.It should pay attention to the important status and role of the reader in the production of Literary Supplements. Therefore,"Hua Di" focuses on strengthening building the author's team, developing the initiation of the editor, and doing a good job in brand management. These practices enhance the journalistic attribution of "Hua Di", which is a creation of the current Supplement editor, form. The ideal Supplement should be a public forum to explore social issues in a literary and cultural way,"Hua Di" occupies the nature of the public sphere precisely because of its journalistic attribute.Literary Supplement is a dependent literary public media, which grows in the fringe of literature and news.So it is destined to be shackled to dance in the dualism contradiction of its literary attribute and journalistic attribute.The social and cultural environment and newspaper competitive environment affects "Hua Di'"s literary attribute and journalistic attribute. It shows that the literary attribute and journalistic attribute of Literary Supplement have deep foundation in reality and social causes. Consequently, the Literary Supplement must adhere to the literary attribute and reform the journalistic attribute at the same time."Hua Di" found a balance between them and walked on the distinct road of the development of Supplement.