Data Mining Technology In The Crm System In The Carpet Industry

Along with the competition in the carpet industry become more and more severity, the importance of CRM is also gradually known by people. All the carpet corporations want to use the CRM to set up, maintain and develop their customer relationship. CRM is the integration of technology and management. Being the latest development of enterprise information construction, CRM completes the changes from product-oriented to customer-oriented; CRM firstly takes customer as the resources of enterprise. All the carpet corporations have already accumulated lots of customer data during the development. There is a great deal of important information concealed under the mass of data relevant to customer in the information system and staff of corporation. But it can not be found out speedily and availably because of the limitation of the technology and concepts at present. For carpet corporation, it has become an important research area to managers that how to manage the relationship between the enterprise and its customers, retain old customers, develop new ones, excavate the potentiality of them, reduce the abatement of customers, and create profit. DM can help to find out some potential and valuable information and knowledge from daily experiences in favor of decision-making. DM has a broad commercial potential, thus becoming a valuable new field concerning knowledge rinding as well as knowledge management. Therefore, lots of carpet corporations construct the CRM system based on DM to improve their competitive ability.At home, the application of CRM is still in primary stage. The understanding to CRM stays on the general concept, a lot of unreasonable ideas on the concept existing, and the application level of CRM system is still relatively low. Thus further studying the theory and application of CRM will help to promote the paces of enterprise information construction at home and help to improve the application level of CRM.This paper investigated the CRM theory of carpet industry, relational technology and the important effect of DM in CRM software, and introduced the design and the realization of a CRM system in the carpet industry, constructed the analysis of OLAP based on DW and the customer analyzing model of DM. The point is the design, maintain and the realization of DW, the realization of DM model. This system makes a useful attempt on using the technology of DM in the carpet industry.