Tv News Brand Strategy

The establishment and development of the socialist market economy make the television medium industry be discovered. Lot of management concepts of various industries, such as the famous brand management stragety, have been introduced to the region of television medium industry. The television medium industry gets unprecedentedly motive power.The establishment and management of the famous brand is benefit to the better spread of the television medium. The famous brand management of television programs includes the establishment stragety, the strengthing stragety , the adjustment stragety and so on. It makes audience consciousness, refreshment consciousness, entirety consciousness, quality consciousness, individuality consciousness and market consciousness.Using the theories of journaliasm, mass media, marketing and sales , absorbing experience of the famous program to set up the brand stragety of television journalism.