Brief Account To The Television Famous Brand Stragety

The establishment and development of the socialist market economy make the television medium industry be discovered. Lots of management concepts of various industries, such as the famous brand management stragety, have been introduced bravely to the region of television medium industry. The television medium industry gets unprecedentedly motive power.The establishment and management of the famous brand is benefit to the better spread of the television medium; the realization of the best economical efficacy; model the figure of the television medium itself.The famous brand management of television programs includes the establishment stragety, the strengthing stragety and the adjustment stragety. It makes audience consciousness, refreshment consciousness, entirety consciousness, quality consciousness, individuality consciousness and market consciousness from the program's management conform to the same management concept. Meanwhile, it has become the guiding principle of famous television program brand stragety .As the present representative famous programs, <> and<> have got successful experience in theestablishment , strengthing and adjustment of the famous program brand which is worth learning and summarizing.To make the principle of "the value of medium brands' maximization" as the standard of the successful television medium management is decided by the special characteristics of the Chinese television medium industry. It also embody the principle of the unity of the economical effencay and social effencay.