On Social News To Guide Public Opinion

The ideal that the mess media to be a "pubic organization " of the society has become to be true since the commercially operation of mass media from the ninties of last century. The fact that the news promotes and changes the society becomes more and more possible. Under this background, the social news is playing a more and more unreplaced part in mass media.With varitely subjects, highly value of reading, the social news exercises a great influence of our life. It shows that the social news will do more to promote and change the society. So, we can say that social news can not be replaced in public opinion guiding. The importantce of social news has become a conmmon sense in mass media,while how to change the consciousness to practice has been a question for disscusion.The guiding of public opinion by social news can expose the social problems and dredge the public opinion. However, many problems rose up with the increasing of social news in these years, because that the mass media always caters to people's needs in order to catch their attention. So, it diverges from original target while guiding the public. The amusement of mass media and the trial of newspaper are especially two facts between then which need we to pay attention to.The essay will generally deplict the definition, the development and the function of social news, think over the importance of guiding the public opinion , in order to analyse the positive effect, meanwhile to find problems . In fact ,our final aim is to excavate the source of problem and to do our best to find a way to resolve it.