On The Ability Of Governing With News

The party's 16th National Congress of the "CPC Central Committee on Strengthening the Party's ruling capacity building of the decision" that "adhere to the party's control of the media, to enhance their ability to guide public opinion and seize the initiative in public opinion work ... attention to social hot guidance, active media, Press Releases perfect system and major emergencies news reports rapid response mechanism. "2003" atypical pneumonia ", CPC Central Committee and State Council for the news media in promoting social events for the positive role and public disorder caused by the negative impact, have a more clear understanding. "Decision" is introduced, we can prove this point, also shows that China's current power capacity building into an urgent need for the news media that the ability to control the situation."Governing with news," White House spokesman is a reference, in domestic be translated as "xinwenzhizheng". Specifically, the means adopted by the party and the government of the main sources of information, information channels, and news media control, guide public opinion to the public set the agenda. Information on how to use the control capability, the realization of the party's ability to govern upgrade is currently the subject should not be ignored. In this paper, this capability is defined as "the ability to govern news", as discussed around the center.This paper alienated "News ability to govern" the thread of historical development from the United States, Europe and other developed regions use of the media in shaping public opinion, portray the image of the government to accelerate the implementation of policies such as the experience and lessons, summed up the ability to govern several important factors. Meanwhile, the Chinese news retroactive policy, the media environment, the press release system, the ability to govern the development process, and analysis of the current public opinion on the status of the environment, so as to press the governing ability of some of the proposed building. And noted that in this building, the most pressing is to change the government officials, media practitioners, and even the concept of the people. Truly become the media of communication among the three bridges, and even solve the problem of catalyst, accelerator, it growing dominance of the entertainment function is a corrective, thereby strengthening its cultural transmission, construction and other positive social function.