| News professional morality is important part of social morality and it was rules and criteria of morality within the range of journalism which journalist should obey. With the development of socialist market economy, market mechanism and competitive mechanism have been introduced into news media. To be sure, it promoted career of news media in our country, but caused a series of problems in news professional morality. It seriously affected authority justness and purity of news media. So the urgent affairs strengthen the construction of news professional morality. This article is the result of several years researching and thinking about this question.Several parts made up this article are as follows: The first part is the quotation which enunciates background of topic choosing and value of researching and innovation. The second part is the encapsulations of the whole article which definite news professional morality and its history. It raised the principle of news professional morality. The third part is present condition of news morality. It enunciates present condition of news morality in two sides and pointed out achievements and problems in it. The fourth part is analysis of lacking of news professional morality. The fifth part is countermeasure of the construction of news professional morality. I give some advice in construction of institutionalization and news legislation. The last part is the prospect: It's a long way to strengthen construction of news professional morality. In the future it is believed that in condition of the consummating news system journalists can fulfill their responsibility certainly with the endeavor of other social power. |
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