The Construction Of Professional Morality Of Journalists Under Market Economy

Journalistic codes of ethics are the combination of ideas, sets of rules and standards that have been developed throughout of the years while people reported the news under certain economical conditions. In order to ensure the positive operation of the news media, perform its important social function, we must identify the significance of the construction of professional morality of journalists, and study the construction of professional morality of journalists under market economy thoroughly. Understanding the current conditions of our country's news media morality is the foundation of further study and improvement. Today, the main stream of our media morality is positive. Current news mostly reflects the search for truth, the responsibility of the society, and the recognition of the importance of humanity. However, there are also many problems present, and some of problems are very serious. For instance, there are large amounts of false news; some reporters seek personal gains by draft remains incessant after repeated prohibition of the corruption. The indifference of community responsibility consciousness causes the deviation of the direction of public opinion. Many people in our society are starting to show their strong discontent on these kinds of negative behaviors. There are many reasons for having these problems. Firstly, impulse of economy benefits causes some news media to value money more than morality and truth. Secondly, it is the influence of the society. They include factors such as: the corruption inside the party and the low standards of the people's moral characteristics. Thirdly, it is the deficiency of the media management. There is no clear guidance in each news organization. No one is held responsible for reporting poor quality news. Fourthly, it is the weakness of media supervision. Shown as audience lacks the consciousness, and the society lacks news legislation and supervision mechanism. Fifthly, it is the deficiency of self-discipline: The self-discipline creed has little effect, self-discipline system is single, and news professionalism education is deficient, etc. Therefore, in order to construct the proper professional morality of journalists in our county, the following methods should be proceeded with: First of all, enhance the moral self-discipline of news. The moral self-discipline contains personal professional ethics and independent management of the trades. For the individual, in order to enhance the sense of moral self-discipline, he or she should, first, stress politics on the journalist: Make an accurate selection of the breakthrough point of news report, inherit the criterion that "a politician runs a newspaper", and serve for the economic construction of socialist market conscientiously; Strengthen the morals to cultivate, and improve the ethical realm; Second, stress theoretical study. Study important thought of 'Three Representatives'. In Marxism news view, define the nature and duty of the news papering, strengthen the historical sense of calling and sense of responsibility; third, improve one' culture. It is good at introspection, especially when one is alone, daring self-criticism, strict with oneself, and making great efforts to train one to perfect. As regards independent management of the trades, on one hand should lead employees into learning to grasp the current " code of professional ethics of news " of our country actively, and strengthen collectivism education, Marxism news view education, news ethics education, and then make the feasible " treaty ", " rule " about self-discipline, so as to form the journalist's key values gradually. On the other hand set up the effectual organization of independent management of the trades. Our country's present main self-containment is Chinese journalists' association; in fact, it is only difficult to achieve the effective self-containment purpose by this organization. As to this, we can draw lessons from the successful methods of western countries and Hong Kong area. Secondly, perfect news legislation and social supervision. Market economy is legal economy system. The news institutions, in order to meet and serve market economy, must step into the legal track, and realize the legal adjustment and control. Under the market economy condition,we should perfect the news legislation progressively, build the legal system environment of news professional ethics construction, set up the supervision mechanism of professional ethics behavior, and carry out social appraising activity of news ethics. Help the news professional to make a clear distinction between right and wrong, honor the good, punish the bad, and build the good professional ethics atmosphere. Validity is the key to implement the moral appraising to success. The prerequisite is that it has effectual rewards and punishments mechanisms, and to set up scientific and normal appraisal organization is the most solid assurance. Thirdly, we should cultivate operating mechanism of news professional moral education. The professional education should run through the journalists'career all the time, which includes the job moral education during studying, Employees' pre-job trains correctly, and professional ethics training obtains employment in the course. The point of education is the aim and the role of profession. The educational method is an organizational education combined with self-education, positive education combined with criticizing guidance, individual demonstration combined with collective behavior, theoretical education combined with many kinds of activities, routine education combined with major education, and moral education combined with other education, such as legal education, etc. Fourthly, perfect news management system and mechanism. First, reform the news system. Strengthen the function of the market on the news media, try one's best to reduce the control of administrative strength on news media, and implement the separation between news editor's right and power of management. In system construction, the individual interests and media's brand should be closely connected. Second, perfect the mechanism of news management. Perfect every rules and regulations, implement the fair competition among the news Medias, select the superior and eliminate the inferior, and promote the organizational unification of responsibility, right and benefits.