Cctv "western Channel" Was Founded, Development And End Of The Study

Western area consists one-third of the administrative region with the 6,860,000 kilometers and 35,500 million population rating the 69.95% and 28.85% of the all alternatively. Furthermore, there are 51 minorities living there. According to the principle of Western Development presented by President Jiangzemin on June 17, 1996, Western Channel, the national channel, was set up by China National TV Station on May 12, 20025 with the goal of serving the principle.After two years, the channel stopped on September 28, 2004.However, researching on its whole process will benefit for the development of our national channels.The essay includes four parts:Chapter one: overview on establishment. Western Channel was set up by China National TV Station on May 12, 20025 with the goal of serving the principle and providing an most influential information board as well as creating a good consensus atmosphere as a comprehensive channel mainly with news and information. Besides the intensive political significance, the channel will prompt the communication career and human culture research.Chapter two: managing of the channel. The following points are illustrated in the chapter: its feature; its managing model-institutionwith enterprises management; its managing principle; the interaction of "the voice of nation" and "the voice of western"; the pioneer of multi-dimensional and multi-level TV reporting; the creating of old topic and deepening of the new topic; gathering essence and showing its own characteristic, the channel should combine the regional information resources and national resources on elites and technology so as to accelerate the Western Development.Chapter three: its development and system analysis. This chapter focuses on its orientation, main column and program by the method of determining the amounts and the nature. Therefore, we'll find out its vital elements in creating national feature and provide thoroughly discussion and research.Chapter four: its failure analysis. It provides several versions for failure and profound reasons: congenital dislocation-the contradiction between propaganda and market; congenital defect -logical mistake on channel design; persistent error-the homo-nature on column design; vital mistake-disorder on running system and management leading to the low reception rate and profit. Moreover, we draw a conclusion that reception rate and profit should not be the only goal and market should not be the core criterion as well for the national TV station. Nowadays, with western development going on, western channel should have promising future for its social benefit exceeding its economical benefit.