| Permeating an average concrete individual audience image, combined with the principle of TV transmit linearity, this paper probes into the reason of audience view behavior, and puts forward a view from such crucial factors as: at what time, who, in what condition, what he wants to see. In the end the paper draws a conclusion mat various periods of time determines both the audience group, the state of view, and his demand. All of these together determines the manner, style, content and length of TV news programs. In fact, dividing one day's TV program setting to various periods of time has been already approved by TV program complier, audience rating investigator and advertiser.This paper classifies TV news program by morning time, noontime and evening time just on the basis of logic. Based on possess abundant view datum and audience investigate data, by means of data demonstration and rational deduce analyses, Through analyzing view time, view group, view-condition, view demand and the reason of refusing to view in various period of time, studying the audience view behavior from the point of flood tide demand of news, the paper try to research audience comprehensive demand of TV news program's content and conformation, with a view to offer some practicable support to the TV circles. |
PDF Full Text Request