Market-oriented Context Of The Five Autonomous Regions (provincial) Party Official Newspaper Development

The study about the newspaper industry of the western ethnic minority areas is still in a weak circumstances under the background of the China newspaper industry commercializing. In this situation, this paper throws its light on the principal newspapers in the five westernethnic minority autonomous regions--Five Provincial PartyNewspapers in the Ethnic Minority Autonomous Region. This paper firstly reviews the developing history of Five Provincial Party Newspapers in the Ethnic Minority Autonomous Region, appraising its status and function, caring about its extension on the internet; then analysising its distribution, advertisement and newspaper-layout emphatically. On the basis of the relatively comprehensive understanding of the present situation of Five Provincial Party Newspapers in The Ethnic Minority Autonomous Region, the predicament and it's internal and external reasons are analysised comprehensivly. At last, according to the actually developing situation of the western ethnic minority autonomous regions, this paper offers its resolvable ways to shake off the present predicament under the background of the commercialization of the newspaper industry for Five Provincial Party Newspapers in The Ethnic Minority Autonomous Region in six aspects such as the exploitation of the journalism resources, the mechanism of human resources , distribution, advertisement, the newspaper websites, the new principal competitive ability of the newspaper and the supportive policy aiming at the actual situation of the ethnic minority areas by the government.This paper focuses on Five Provincial Party Newspapers in The Ethnic Minority Autonomous Region because of the background of the Western Development Campaign and commercialization of the newspaper, the Western Development Campaign offers a bigger developed space for Five Provincial Party Newspapers in The Ethnic Minority Autonomous Region, commercialization of newspaper makes the Five Provincial Party Newspapers in The Ethnic Minority Autonomous Region face the unprecedented opportunities and challenges.At the present , how to solve the difficulty and search for the new solvable ways to adapt new environment and competitive space, it is the problems that Five Provincial Party Newspapers in The Ethnic Minority Autonomous Region must face and it is also the author's purpose.In the course of studying the Five Provincial Party Newspapers in The Ethnic Minority Autonomous Region, This paper attaches importance to analyzing the practical situation very much , tries to combine the theory with situation , employs the qualitative analysis and quantitative analysis in the study of the newspapers, absorbs others' analytic results, all of this is for the purpose that author's analytic results can be helpful to the development of the western party newspapers including Five Provincial Party Newspapers in The Ethnic Minority Autonomous Region.