Radio And Television Media, The Process Of Industrialization And International Markets Expand

According to international custom, we name the cultural products such as films (TV ), book (news paper ), audio-vision (performance ) and so on as "media". For general public, media is the mouthpiece for national politics, so China's entry for WTO will not bring impact to our media. This comprehension, we can say, has some rationality in a certain way. But we still believe, for the part of media, this impact has penetrated into the company's operational philosophy although they are not so fatal. This kind of effects not only concerned some media experts, but also concerned some public listed companies and public daily consumption.In today's extremely developed society, global media has formed a more and more integrated huge industry whose annual gross production value achieves thousands of billions US$. Thereinto advertisement, which is the main source of income values 300 billions US$ for one year, even in China, advertisement has shaped into a scale of thousands of billions RMB. Therefore, media industry has brought tremendous impact to economy and people's life, not only that, its industrialization progress is more and more attended to by the whole society. It should be said, it will be our forthgoer in developing the knowledge economy and should be a new increasing point in our national economy.United States is the most developed place for media in this world. This article pay much attention to lucubrate Chinese media and submits a series of design ideas and suggestion hi the field of industrialization progress for our national TV & Broadcast Intermediary industry and international market development by means of establishing investigation models, collecting mass data, using longitudinal and latitudinal comparison and comparing with the present situation between American and Chinese TV & Broadcast industry. Under the background of information technology revolution and economy globalization, the development of media industry in China is facing historical opportunities and challenges. Media industrialization and international market development are the key methods for keeping up with the pace of modern world and overcoming self-limitation. Both of the methods play very important roles in existence, development and prosperity of China Media.