The American Newsweekly Pattern And The Inspiration Of Chinese Newsweekly Development

The U.S is the most developed country of magazine industry in the world. Its magazine sort is various and its style is different unusual. The Newsweeklies are strong forces in the American magazine army. Since TIME has born in 1923, building a model of the modern Newsweek, other excellent Newsweeklies such as Newsweek, American news and the world report tightly followed TIME and won the reputation "American three great Newsweeklies". After nearly 80 years taking great pains to build up and storing up the source, American modern newsweeklies form a mature model in reporting and managing. Counter observing the Chinese newsweeklies, they are still in the preliminary stage, the news description capability yet in a primary level. Learning foreign ripe newsweeklies can help Chinese newsweeklies strong quickly.The first section of article is introduction of research background and means. The aim of second section is making a definition of newsweekly . Since the fact that the Newsweek is one kind of periodicals, The original begin with the periodical definition. The research category was fixed in the limit: Synthesis Newsweeklies with which the magazine shape not including the press.The dissertation is next divided into two sections: one section is the development history of American Newsweek. Another section is describing the situation of Chinese Newsweek marketplace and probing solutions of present problems.By means of the above-mentioned composition, the developing road of theChinese Newsweek obtains the following conclusion:1. The selling point of newsweeklies is judgement view.The period of newsweeklies is longer than press, which effect news time efficiency. Therefore it depend on supplying viewpoint that rests with the deep step. This is the task of newsweekly, also is the development basement of newsweekly. Buying newspaper is consuming message, while buying Newsweekly is consuming viewpoint.2. The road of the success of Newsweekly rests with establishing brand and authoritativeness.Authoritativeness of newsweekly is what one says that haves the personality charm authoritatively and concept authoritativeness who haves an insight into the current affairs. In reality authoritativeness of message is synthetical strength of a Newsweekly reflection. The means of establishing authoritativeness is divided into three kinds: first of all is the exhaustive of news fact, by means of diagram, data and details; Afterwards is the original profound of concept commentary. On the base of both mention above, the Newsweekly still should sedulously make its famous column. With takes great pains to build up sharpen to refine such in the way of time into the magazine shop sign ?3. Persevere "Dual tactics" : One uphold news report, another uphold management.Paying special attention to the substance of newsweekly, paying special attention to the advertisement all alone issue. Being an excellent content provider purely can't allow the Chinese Newsweekly head for powerfully. The suspending publication experience of sanlian lifeweek And Chinese Newsweekly demonstrated this principle: It is the powerful correct path of newsweekly that management and reporting content advance side by side.