Press And Publishing Cultural Studies

(1) Culture is not only the cradle but also the standard of social development, which is repeatedly proved by the course of development in the developed countries and the developing countries. News publishing is a special culture profession. And it is great helpful to examine news publishing from cultural point of view for its social orientation and its future development, also for the news publishers to examine and encourage themselves. The standpoint of this cognition is that man is the animal of culture and they have influences on each other. So culture is the environment of news publishing, and the cultural taste of the news publishers depends on the degree which culture infiltrates into them. Only with correct social orientation and higher cultural taste, news publishers can have more strong influence on the writers and the society as well, and they can also feel no qualms to the age抯 expectation. Just as news publishing is the typical culture profession, news publishers are the typical 搃ntellectuals?who are responsible for amassing and optimizing the culture. On one hand, they, the participants of social control, perform according to the original social plan and bring their special functions into play. On the other hand, they naturally act as ?the culture designers?to remold the real culture for the social healthy development and to make it colorful and reasonable. Compared to the average intellectuals like writers and artists, news publishers pay more attention to the leading functions and the long? term social effects, which is called 揷ulture strategy? After inspecting systematically the famous publishers such as KongZi, Dideluo, Chen Duxiu, IA Dazhao, etc. , we can easily find that thcy had strong social responsibilities and thought of it as their tasks to 搑eform the society and affect the age? that they deeply understood the publishing course and attached great importance to their own careers; that they had a great culture strategy which has a progressive gist and profound knowledge; that they were all famous publishers and thinkers in their times so that they could impact on the advance of society. To a great extent, culture of mankind in the 21st century depends on the knowledge and foresight of the modern news publishers, that is, their culture strategy. Therefore, in order to found successfully the culture of mankind in the 21st century, modern news publishers should go into action to build up strong culture consciousness and make out matter-of-fact and perspective culture strategy, so as to improve social progress and cultural development. (II) Since the latter half of this century, there had happened a revolution of human culture throughout the world. It began in the developed countries, and then spread to the developing countries. Its feature was that two kinds of human cultures ?scientific culture and humane culture ?were close to each other. Furthermore, it would bring about the entirely new culture, which combined the above two cultures. On the basis of this new culture, man would draw on .4. more cultural experience so that they could gain the force to cognize and reform the world. Obviously, after the formation and separation of human culture, this conformity is the third leap, which is of great significance. And news publishing will play a quite special and important role in this revolution. Now, the serious separation of these two cultures in the developed countries or the developing countries i...