A Study On The Difficulties And Countermeasures Of Yunnan Minority Mythology In The Context Of Media Convergence

Our country is made up of 56 ethnic groups united multi-ethnic country, the ethnic culture is an important content of Chinese culture. Ethnic culture is the crystallization of the development of ethnic history and culture, its spread and development is an indispensable part in Chinese cultural development process. To realize national culture dissemination is the need of social and cultural life, is also the needs of the development of national culture itself; Minority mythology as the most important part of minority culture, its spread and development is to realize the inexorable trends with the development of the minority cultures. Media convergence is the inevitable developing trend of the era of new media, is a frontier topic in the current media development research. Under the background of media convergence, change the way of transmission, changed the original information propagation mode with the audience receiving habits. New information dissemination pattern formation, in the new information communication mode, there has been a new minority mythology spread definition and form.Under the background of media convergence, the combination of traditional media and new media, and constantly expand the spread of information channels, for the spread of information dissemination provides a good environment; Under the background of media convergence, the new multimedia context to form, is the spread of the ethnic minority mythology opportunities and challenges. Minority mythology under medium fusion how to realize the transmission is the major subject facing the ethnic culture development. In this paper, the media convergence under the plight of minority mythology spread were discussed, and combined with the advantages of the minority mythology analysis, to draw under the background of media convergence minority mythology spread countermeasures.