The Inspiration Of Hanfu As A Symbol Of Chinese Culture To Cross-cultural Communicatio

As a cultural symbol with unique historical,cultural and aesthetic values,Hanfu not only provides elements of national characteristics for modern aesthetics,but also acts as a medium for spreading Chinese culture and promoting Chinese culture to the world.In-depth excavation of the cultural symbolic attributes of Chinese costume and grasping the role and function of Chinese costume in cross-cultural communication can promote the inheritance and development of China’s excellent traditional culture and promote Chinese costume as a Chinese cultural symbol to the world.This paper interprets the phenomenon of cross-cultural communication of Chinese costumes.Since ancient times,China has been a "country of clothes",and cross-cultural communication using Chinese costumes as a carrier can build up the national image of a "state of etiquette".Hanfu is the centralized reflection of traditional aesthetics in the field of clothing,and its foreign communication can help traditional aesthetics go abroad and innovate the expression strategy of cross-cultural communication.Hanfu is the bearer of China’s excellent traditional culture,and its cross-cultural communication to the "other" can show the cultural heritage and aesthetic value of Chinese traditional culture.The thesis summarizes the cultural symbolic attributes of Hanfu as two aspects: Chinese dress symbols and visual aesthetic symbols.Hanfu as a Chinese national dress symbol mainly contains three cultural connotations,namely,the symbol of cultural identity in search of roots,the symbol of special cultural consumption,and the symbol of the interesting group of the same robe.Hanboks manifest their aesthetic value as visual aesthetic symbols in three aspects: form and style,five elements and five colors,and ornamental patterns.This paper takes the cross-cultural communication of Chinese costume as the theme,takes semiotics as the theoretical basis,and uses the H5 digital technology interactive platform to present the complete H5 series of works of "Cultural Communication," Costume " to Carry the Way".On this basis,the revelation of Hanfu to cross-cultural communication is formed,namely,on the basis of extracting the cultural genes of Hanfu,promoting Chinese aesthetics;digging deeper into the cultural connotation of Hanfu and seeking the value appeal in common with the world;enhancing the interactive design in the production process of H5 works to create an immersive scene experience;interpreting the complete Hanfu story with a narrative structure spanning time and space;using multi-sensory symbols to broaden the user group and expand the community communication.Activate community communication and expand the communication range of H5 works.