Chinese Contemporary Enterprises

With the deepening of the reform and development policies from1980s, China’s socialism market economy is growing at a staggering pace. Meanwhile, China’s entrepreneurs are also entering into the age of competition. With the competing becomes increasing fierce, it is getting necessary for the companies to get more internally united by releasing public relations publication. Public relations publications are not only be used to increase the internal unit, but also can help the companies set up a very good image. Hence, Chinese companies are now paying more attentions on the public relations publications, which promote the development of China’s local public relations publications. This will play a significant role in China’s entrepreneur’s development.Started from the basic concept of China’s local public relations publications, this article choose Far East Horizon’s internal publications as an example, introducing the its organization, operating model and content and analyzing the development of the public relations publications. This article found some problems of Far East Horizon’s internal publications by analyzing its reasons. At last, this article summarized the goods and wrongs of Far East Horizon’s internal publication and hope this will help other companies’similar publications.