Research On The Value Added Of Jiaofu Books In New Media Environment

With the further development of our national economy and overall strength. Eminent national education has become a hot topic to the country and the whole society.Therefore, the publication of Learning Aids becomes the hottest industry in China’s books publishing markets.Learning Aids publishing has attracted more and more book publishers and other producers who identified by this opportunity.intensifying competition between them has been made.Faced with so many competitors,the pressure of Learning Aids publisher grows rapidly.Surviving in the high-value industry,it is necessary for the publishers to enhance their own capacities.Nowadays some Learning Aids publishing agency knows this well and takes advantage of the neo-media technical innovation,develops their comprehensive capacities of all aspects.This increases high value.At present there is no sayings about value-adding of Learning Aids books in both academia and book market.however.the foundation and conditions for putting forward this idea are available.This paper will do a research on the Learning Aids books’value-adding actions and methods through analysis on Learing Aids market,then makes generalizations.The paper is composed of5chapter.The first chapter is the introduction/this chapter is the theoretical basement and the research methods of this paper,it talks about the paper’s research background, the achievements in this field.study subjects, core content with auxiliary material.The second chapter introduces the concepts of neo-media and Learning Aids publishing and makes a review about their developments,this chapter talks about the characters and evolution of the Learing Aids publishing markets with the influence of neo-media.The third chapter raises the concept of value-adding and relating value chain theory,and defines the research field of Learning Aids publishing value-adding integrating with the neo-media environment.Section Four and Section Five are the crucial parts of this essay. In these two sections, the author aims to do detailed analysis and summary for the existing value-adding behavior of Learning Aids books through mass instance analysis of Learning Aids publishing institutions and Learning Aids publication products.Value-adding of Learning Aids books has a great significance to the Learning Aids publisher as well as the whole publication industry. Analysis and summary for its existing value-adding behavior, in both academia and book market, have extraordinary guiding sense. Therefore, this part is content-heavy, which elaborated with a variety of research methods, and a large number of examples.Section Four applies mass instance analysis and emphasizes the summary of the existing value-adding approach and method of Learning Aids books from Learning Aids products, the related form and enterprise culture aspects.According to the analysis in the Fourth Section, Section Five summarize the existing problem and shortage of the value-adding behavior, and briefly describes the specific manifestation of the problem for the sake of offering reference for researchers or Learning Aids publishers.With the further development of national economy and increasing investment in education, Learning Aids books publication market has a promising prospect. Hence, the analysis focuses on the value-adding of Learning Aids books is essential to the Learning Aids publishers.In this essay, combined with the new media environment, we stress on the value-adding behavior research of Learning Aids books based on the detailed data and typical examples analysis.