| This paper takes China’s first professional financial news agency--the Great Wisdom Aastocks News Agency as the research object, which is the first paper on this event in academic worlds. This paper first reviews the development status of Finance&Securities new media in our country and the development history of Shanghai wisdom co., LTD. Then, involving recruitment and organizational structure, news content and level audit, presenting terminal and marketing promotion, positioning and product push, this paper pays attention on such five aspects and discusses the operation condition of this totally new and local news agency. In which, news content and level of audit, terminal and marketing is the focus of this paper. Finally, this paper makes some suggestions on future development of this news agency. |
PDF Full Text Request