A Survey Of The State Of News Practitioners Of Hefei Metropolis Newspapers

The rapid rise of the Internet and popularization of the network media have a great influence on the mode of news and ecology of communication in China. In particular, microblog, chat and other new media appeared, squeezing the survival of newspapers space greaty, advertising income is greatly reduced, a large audience were streaming out. Print journalists facing long working hours, poor benefits, interview difficulties, and even self ridicule for news workers. As the watcher of the society, the main participants in the supervision of public opinion, journalists’ livelihoods have a significant impact on our society.This research takes the Hefei city news practitioners as the research object, through questionnaire survey and depth interview, first of all, to describe the group composition, namely their sex, age, education, professional background, work experience distribution. Secondly, to understand the background of the vigorous development of Hefei metropolis news practitioners in the new media such as network media, source of the group of job stress, job change, job satisfaction and career loyalty. Finally, based on the precious survey, the group on the survival status of the metropolitan city newspaper to understand and deal with the predicament. Metropolises daily adhere to the philosophy of "content is king", are essentially astick and cultivate the core editorial team. Newspaper staff are users and beneficiaries of city new media. Therefore, this paper in the objective understanding of the survival of the state of Hefei metropolis news practitioners, reflecting the survival status of the population problem, on the one hand for metropolis daily news staff, providing a reference for their survival situation. On the other hand, we hope this to cause the attention of the relevant departments, metropolis culture core editorial team to provide advice. Finally, this paper summarizes the thinking of Hefei metropolis news practitioners of metropolis daily survival status, and responding to the metropolis daily survival plight, so as to provide a reference for the transformation of Hefei city newspaper.A summary of Hefei metropolis daily news staff basic information:in the gender ratio, male news practitioners is about 1.3 times the number of female journalists, mostly aged for 31 years to 40 years old; the group mainly has a bachelor’s degree or above and graduate with a journalism background; working years presents "two ends small, the middle large" distribution, namely the Hefei city newspaper have less first front editorial staff reporter, less old reporter, most have been working for five years or so reporters.A summary of Hefei city news practitioners status:at least one-third of Hefei metropolis daily news practitioners expect wages rise, thinking it is necessary to improve their level of income; two in five are not satisfied with the length of working time. The majority of the workforce have been engaged in journalism and worked for the same unit since they started their careers. Among them, the employed five years to ten years are the majority. New media and network media, audience, leadership is the main source of Hefei metropolis daily news jobholders working pressure.Almost all of the metropolis newspaper news practitioners said they often use of new media, also on the rise and the rapid development of network, the work also changed, such as improving news production speed, increase interaction and strong readers or users, paying attention to differences of press releases etc.. Network rich news resources, expand the scope of news, so through the network were news interview, news clues found, search relevant information of news facts is one of the metropolis newspaper news practitioners.’With the network of thinking, pay attention to the characteristics of network information dissemination, avoid duplication of the contents of the manuscript, is good at using the network platform will news value maximization is the metropolis newspaper news practitioners work thinking change.A summary of Hefei city news the psychological status:In a measure of three dimensions of burnout, emotional exhaustion was the most obvious, one-third of respondents in a serious level. Practitioners stress, lack of work enthusiasm, sense of achievement is low, the words high risk, low income, are the main cause of journalists’ occupational burnout. Colleague relationship, a sense of community, the degree of autonomy is the group at work in the most satisfactory, and remuneration, working time length, opportunities for promotion is most dissatisfied with the three. For their own career planning and the new media estimates, most of Hefei Metropolis Daily News employees short-term and did not leave the unit plans. But the brain drain problem has been highlighted.The awareness of metropolis daily survival status of Hefei metropolis daily news staff summary:22.2% of Hefei metropolis daily news practitioners believe that currently metropolis daily survival without encountering crisis, and has little effect on its own; 61.1% think metropolis compared to prior to the "golden age", although there is a big gap, but this does not mean that metropolis daily will die, the dilemma but will lead to the transformation and reform of urban newspaper; 16.7% of that with the rapid development of network media, metropolis will be subject to greater impact, metropolis is bound to die out, but the news will never disappear.Hefei city news practitioners to deal with metropolis daily survival predicament thinking summary:Hefei city news practitioners think metropolis daily "breakout of the war" from business, management and operation of a three pronged approach. Specific knowledge:one is to grasp the essence of content, adhere to the original characteristics. Two is the use of the advantages of the network platform to help media transformation and upgrading. Three as people in the network era news media should have the network thinking. Four is the re positioning of city newspaper audience, "extensive spread" to "spread", the needs of audience segmentation. Five is the establishment of copyright protection mechanism of news works. Six is the introduction of operating personnel, effectively carry out capital operation. The seven is to reform the system, innovation. "Relaxed" paper media, encouraging its major events early sound.