A Study On The Development Countermeasures Of "Comic Monthly"

For the implementation of the May17,2011, the central office, the office of the State Council jointly issued the "on deepening the non political newspaper publishing unit system reform opinions", publishing institutions into enterprises plan, in accordance with the non political newspapers in Henan Province in2012May established, Henan the first batch of39non current affairs newspaper reform officially started work and to be completed before the end of9. In December November, in2012, the on-the-spot investigation and Discussion on some current periodicals which, existing problems and Development Countermeasures of investigation."The first comic magazine monthly comic" as China’s reform and opening up after the birth, is a national academic journals published the earliest, the largest circulation, the strongest, the most influential publication, known as the "China diffuse altar first edition". The journal has now issued nationwide, radiation spread to America, Russia, Australia, Japan and Southeast Asia countries, is an influential international outstanding comic publications. Readers widely, no age limit, not influenced by cultural occupation of limited, is a true ages of fashion humor magazine. In this paper, through the data from the survey "monthly comic","cartoon monthly analysis of development status", and from the status quo to summarize the periodical management system is not fair,"monthly comic" problems of coordination between the original cause of the preparation and new employees; innovation is not strong,"comic magazine" based on stable original cartoon characters the last, for new characters and development work is weak, the lack of a fixed quality creative partners;"the total issued monthly comic" the volume of around one hundred thousand, has been expanding space;"monthly comic" while maintaining its own operation mode is single, online ordering is still at the initial stage;"monthly comic" no fixed digital maintenance team, digital publishing end development lags behind;"advertising volume monthly comic" the quality and quantity of problems.Aiming at these problems, this paper analyzed, proposed the fair management system, to improve the management system, equal pay for equal work, expanding the number of new employees, positive appraisal, implementation and elimination mechanism, improve the activity of periodical journals; to improve the innovation ability, positive and comic creators to interact with local color, the development of the characters or the works, influence expanding online custom monthly "based on the original paper journals on, effective communication with retail outlets, optimal placement; clear the positioning of periodicals, Journal of business diversification, improve profitability, the positive development of digital periodical, appropriately increase the amount of advertising, advertising Quality Commission recommendations, more accurate reader demand; in keeping with the original release channel stability next, to raise the issue of professional quality, intensify propaganda, improve the hair chain, realize the expansion of the stability of the channel, improve the retail end" monthly comic "with through the way of the position, selling posters hung, increase in retail activity; actively seek the linkage, strengthen and periodical personnel required for the relevant professional communication, benign interaction, in order to achieve the required talents Journal Timely supplement.