Research On The Style Of Network Sports Column

With the change of traditional media and new media competition, the network has become an important force to participate in sports media coverage. Since the late1990s, prosperity and development of the network’s sports column comments has injected new vitality into sports commentary. However, with respect to the importance and momentum of the network sports column, the theoretical study appears to lag. In this paper, domestic portal class sports website column comments are studied as samples, in contrast with traditional media sports commentary, through content analysis, mathematical statistics, case studies, and the other research methods, to analyze the heading style, the language style and the content style of the network sports column. And internal and external factors of the unique style features of the network sports columns are analyzed and discussed in this paper.The study is divided into five parts. The first part elaborates in detail the origin of the research topic, relevant research home and abroad, and the subject and the methods of study. The second part analyzes and discusses the heading style of the network sports column. The third part analyzes the language style of the network sports column. The fourth part analyzes the content style of the network sports columns. The fifth part analyzes and discusses the factors that cause the unique style features of the network sports columns.