| News commentary, as a banner and direction of the newspaper, is a concentrated expression of ideological level and positioning in newspaper. Journalism review is a style of news commentary, which takes on the news events and social hot topics for quick, insightful comments known. Now, the media, especially print media guide public opinion as an important means. "People’s Commentary" as China’s largest Party’s newspaper commentary column and it’s representative. In the media age and facing the complicated public opinion,Party’s newspaper commentary in absolute authority and credibility give readers a real sound- the sound of Party and public opinion, it shoulders responsibilities and obligations, with its unique characteristics commentary published articles, expressing the depth, height and dimension of views, making its contribution to stability and development of society. In 2013, "People’s Daily" reformed pages and created review version. It got zero for the whole scale effect for Party’s newspaper comments add a bright scenery line. "People’s Commentary" further promotes the development of Party newspaper’s commentary after expanding. It is unique in such aspects as topic selection, conception, argument and form. Meeting pulse of the times to guide public opinion; grasping the key opportunity to interpret current events; just being correct position and strengthen ideological argumentation; focusing on easy to understand, flexible expression, playing a positive inspiration to Party’s newspaper commentary. Of course, they also have some shortcomings, such as comments field distribution, authorship single structure, lacking flow feedback channels, lacking reported net interactive commentary, etc. It should be further improved, increasing category of commentary, strengthening team’s building, establishing smooth feedback channels,strengthening integrated communication of the network and newspaper commentary, making an excellent example of commentary community. |
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