Study On The Commentary Column Of Phoenix Net

Since entering the 21 st century,the rapid development of communication technologies has brought the news dissemination enterprises a broad space for developing.The advent of the era of network,makes the role of communicators and the spread gradually fade,people more and more attention to expressing their own voice to grasp and point of view,so each big website news dissemination enterprise began to rise,and as a symbol in the news dissemination enterprise soul of news comment is also developing rapidly and favored by the audience.But in academia and industry,monographs and research on network news commentary is not much,a large part of all is covered in some of the book of news comment on the overall,and the study of network comments only on its concept,propagation characteristics and the overall development trend of some macro point of view of theoretical research level,not to mention on the analysis of a site's comments section.Because in this paper we study the phoenix "phoenix comment" column,in the knowledge related to the phoenix TV critics from online literature is very little,because with the development of the network,the technology innovation,columns are also constantly update,so even if find some research literature,it is out of date.The writing of this paper has certain innovation and value.In this paper,the first chapter is the introduction part introduced in recent years about the network news commentary and network news commentary column,phoenix TV and People's Daily commentary column in this paper,research and explains the research background,significance,and three kinds of research methods.The second chapter firstly combed the domestic scholars of the definition of network news commentary definition,analysis of the development of our country network news commentary and analyzes the development course of phoenix TV news commentary.In third chapter,through the lists several examples from phoenix TV "phoenix comment" column column structure,form,content and cultural differences on characteristic analysis of its column.The fourth chapter is to discuss the prospective development of phoenix TV comment column,which will also involve the phoenix network integrity of prospective study,mainly from commentator team construction,feedback channel and brand marketing are discussed.Based on all aspects of the "phoenix comment" column analysis,the author thinks that this comment to keep pace with The Times,in a diverse ideas and diverse values coexist point view of society has a high degree of containing.Thus to similar websites in mainland China network comments column construction and development has a great significance.