Research On Public Service Supply Of Rural Radio And TV In Yunnan Province

Radio and television, by radio or through the wires to the audience broadcast voice, image programs media. In our country, radio and television play an important role in the propaganda of the party and government policy, transfer of scientific and cultural knowledge, entertainment people etc.. In recent years, China government proposed to build a service-oriented government, and put improve the ability and level of public services into the government’s work focus. Radio and TV public service as part of the public service culture system, plays an important role in meeting the spiritual and cultural needs of urban and rural residents, for the national free basic radio and television service has become one of the national basic public service system construction task.In general, radio and television public service includes two aspects of radio and television program production and broadcast Television programs supply. At present, radio and television program content is rich, has been basically satisfy the amount of public service broadcasting the program requirements, on radio and television for the supply side, due to many factors lead to there is a great difference between the supply side, directly affects the quality and level of public service broadcasting. Yunnan as a national minority multitudinous mountainous border provinces, the rural radio and television public service supply is more complex, with the significance of the research, some so, this thesis will rural radio and television public service supply in Yunnan as the research content.This thesis firstly summarizes the current domestic and international radio and television public service practice and experience, based on the current Yunnan rural radio and television public service requirements, analysis of the current situation of rural radio and television public service supply in Yunnan, combine the public service management theory and practice, put forward countermeasures of Yunnan rural radio and television public service supply. Through the research and study of Yunnan rural radio and television public service supply, to provide a theoretical reference and practical reference for the construction of the Yunnan rural radio and television public service, has certain theory value and practical value.